The Ever Changing Digital Marketing Landscape

22 01 2012

I came across this infographic today and it just seemed to good not to share. Marketers across all industries struggle to determine how much to invest in digital marketing and when to use which tools. At the end of the day, I think you simply need to consider all the digital options as additional tools in your marketing toolbox. Then pull out the right tool when it’s needed to reach your audience and be sure to use the right tone to align with the tactic. It shouldn’t be overwhelming — but exciting! Never before have we had so many options for reaching people and getting them to engage in real-time conversations. To me the must have is a strong search component to every campaign to ensure you can reach consumers in “shopping mode” and solid web content to provide the insight they need to make an informed decision. To learn more about catching folks at the zero moment of truth, check out Google’s video or ebook on the topic.